Simplr launched in 2016 with a bold mission to eradicate disposable coffee cups. Quite a mission, but we needed to have an ambitious goal to aim high. And the only way we can come even close to such a feat is by creating a functional cup with an impeccable design. 99% of disposable coffee cups are not recyclable and every minute over 1 million cups end up in landfills globally! You may think you're only one person who can't make a difference. But what if everyone thinks this way? It's your responsibility to do your part and it's our responsibility to help make it Simplr for you.